Driscoll’s and Plenty Commit to Building Their First Commercial Indoor Vertical Strawberry Farm



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Global Premium Berry Market Leader and Innovative Indoor Vertical Farming Company Collaborate to Drive Category Growth in Top Northeast Berry-Loving Cities

WATSONVILLE & SOUTH SAN FRANCISCO, Calif.–(BUSINESS WIRE)–A year after announcing their joint research and development work to grow strawberries indoors, Driscoll’sthe first consumer brand of premium fresh berries, and Plenty Unlimited Inc. are expanding their relationship to build a new indoor vertical farm dedicated exclusively to strawberries. After surpassing targets set for the early stages of the partnership, the two companies are accelerating their efforts to grow Driscoll’s exclusive, best-in-class flavorful berries using Plenty’s unique vertical cultivation platform. This new farm, intended to serve consumers in the Northeastern United States, will deliver fresh, consistent, high-flavored strawberries closer to berry-loving consumers who live in high-density urban areas. This strategy will provide the fastest category growth to a mature market that has demonstrated its appreciation for a high flavor product offering.

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(Photo: BusinessWire)

“The Northeast is the largest berry-consuming region in the United States, with a dense population of berry-loving consumers,” said Arama Kukutai, CEO of Plenty. “Our partnership with Driscoll’s, combined with Plenty’s optimized technology platform, ensures that we can consistently grow premium berries closer to where these consumers live, delivering fresh and consistent quality.” We’ve successfully leveraged the expertise of the world’s largest strawberry breeding program within Plenty’s controlled growing environment, maximizing the flavor of each berry and optimizing both texture and size. . We are thrilled to bring our first dedicated indoor vertical strawberry farm to life with the undisputed industry leader.

Driscoll’s 100 years of farming heritage and dedication to providing Only the Finest Berries™ have proven to be an ideal partner for Plenty’s cutting-edge, sustainable indoor farming technology. Together, the two companies are able to grow consistent, high-quality berries closer to where the consumer lives.

“Over the past year, Plenty has demonstrated its technological leadership in indoor vertical farming by growing our proprietary strawberries to meet the exacting flavor and quality required of a Driscoll’s berry,” said J. Miles Reiter. , Chairman and CEO of Driscoll’s. “We are thrilled to see the initial success of our collaboration and look forward to expanding our relationship with a new farm that will drive the category’s growth in the Northeastern part of the United States.”

Plenty uses Driscoll’s proprietary genetics and berry expertise, along with its own advanced indoor growing technology and plant science expertise to grow Driscoll’s beloved berries. Leveraging the massive amounts of growing data generated by its platform, Plenty uses proprietary data analytics, machine learning and custom lighting to consistently deliver yields 150 to 350 times greater per acre than those in the field.

As part of this partnership, Driscoll’s strawberries were first grown at Plenty’s Laramie, Wyoming farm, the largest houseplant scientific research facility of its kind.

About Driscoll’s

Driscoll’s is the world market leader in fresh strawberries, blueberries, raspberries and blackberries. With over 100 years of agricultural heritage, Driscoll’s is a pioneer in berry flavor innovation and the trusted consumer brand of Only the Finest Berries™. With over 900 independent growers worldwide, Driscoll’s develops proprietary, patented berry varieties using only natural breeding methods that focus on growing tasty berries. A dedicated team of agronomists, plant breeders, sensory analysts, plant pathologists and entomologists help grow young plants which are then cultivated on local family farms. Driscoll’s now serves year-round consumers in North America, Australia, Europe and China in over twenty-two countries.

About Abundance

Plenty is rewriting the rules of agriculture with its technology platform that can grow clean produce anywhere in the world, all year round, with unprecedented yield and peak season quality. Plenty’s proprietary approach conserves the world’s natural resources, makes nutritious products available to all communities and builds resilience in our food systems against weather, location, pests and climate. Plenty is headquartered in South San Francisco, and the company operates the largest indoor plant science research center of its kind in Laramie, Wyoming. Plenty is currently building the world’s most successful vertical indoor farm in Compton, CA. For more information, follow us on Twitter, instagram, Facebook Where LinkedInor visit www.plenty.ag.

Driscoll’s: Fran Dillard, [email protected]

Many: Lizi Sprague, [email protected]

Source: Driscoll’s

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