Marketing, Financial Planning and Latest Farming Practices

Marigold flower

In recent years, farmers have moved from traditional agriculture to floriculture. Cut flowers are one of the best cash crops because they are easy to grow, produce quickly, and can provide a good income throughout the growing season and have low investment requirements. Among these, the most cultivated flower in India is Worry.

It is a low maintenance, high yielding crop. It is a perennial plant; he lives through the years. These reasons make it the favorite of farmers. Its price on the market continues to fluctuate and can vary between 20 and 80 Rs / kg, depending on demand. Marigold cultivation has the potential to reap 2-4 lakhs of profit on 1 acre of land. There are many examples in India of people who quit their high paying jobs and went into worry farming and never looked back.

There are 2 varieties of marigold which differ in size and characteristics. The 2 varieties are African Concerns which are larger in size and French worries, the little ones.

What’s so special about marigolds?

  • These small yellow flowers are perennial and can thrive year round, in summer, spring and fall but can notwithstand very low temperatures.

  • Marigolds are pest repellents. It helps keep those pests and critters away.

  • It is a cultural symbol of India and garlands made from these marigolds can be found in many homes and temples in India.

  • The dyes extracted from these flowers are used in the textile industry.

  • The essential oils extracted from them are proven to have protective effects on the skin. Its oil is widely used in the cosmetics industry.

  • It also has some medicinal properties. It is also required by companies manufacturing oils and drugs.

  • Temples require worry 365 days a year. The demand for these flowers is especially high during the wedding and festival seasons.

From the above facts, it can be established that Marigolds have a large market in India and huge earning potential.

Points to consider before starting marigold farming:

Like any other business, caring culture requires infrastructure and costs. It is imperative to establish a financial plan for this commercial plantation.

According to a study carried out by international journals, the cost of inputs for cultivating marigold flower per hectare of land is approximately Rs 85,000. The yield per hectare of marigold is estimated at 84.16 quintals. The net income of the farm under study was Rs 1,00,557.

Agricultural practices for the cultivation of marigold

Climate requirement: It requires moderate temperature for exuberant growth and flowering. The optimum temperature range is 15 to 29 degrees celsius. However, a temperature above 35 degrees celsius can restrict plant growth and reduce flower size.

Soil requirement:

Marigold is suitable for different types of soils, the best being loamy soils with a pH between 6.5 and 7.

Preparation of the ground:

A well-plowed land with fine soil is necessary for the cultivation of these flowers. FYM @ 20-25 tons / ha should be added to the soil.

Seed and seed treatment:

Before sowing, the seeds should be treated with Azosprillium of 80g in 20 ml of rice porridge. The seeds can be diffused from May to June on raised beds. The required seeding rate is 200-300 g / acre in the summer season and 150-200 g / ha in the winter season. Seedbeds should be watered regularly, and when the plants reach 15 cm in height, they should be transplanted into the main field with a spacing of 45 * 35 cm. Most of the time, plants are transplanted 25 to 30 days after sowing.

Fertilizer requirement:

The recommended dose of N:PACKAGE is 100: 75: 75. Half a dose of nitrogen and a full of potassium and phosphorus should be added as the basal dose. The remaining dose of nitrogen is applied 30 to 40 days after transplanting.


Watering should be done once a week. Plants need constant moisture from the bud stage to harvest. A good water drainage system should be maintained and standing water should be avoided.

Weed control:

Weeds that appear can be removed by hand.

Harvest & Packaging:

Plants flower after 40-50 days after transplanting. The flowers are picked when they reach their maximum size depending on the variety. The flowers must be harvested in the morning after having watered them for a better quality of the flowers. A single plant yield up to 100-150 flowers. Bulk flowers are packed in a bamboo basket while flowers with stems are bundled and transported to market. After harvest, the flowers should be stored in a cool place. Marigold is a very perishable flower. Thus, they must be sold immediately after harvest.

Hope this article has provided you with a more in-depth look at the marigold farming business!

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