Pandemic Gives Darling Downs Farm Online Business Boom | Queensland Country Life


Darling Downs farmers Rod and Joan Kambouris believed the pandemic meant the end of their business, but an online shift saw their chemical-free business grow rapidly.

When the world was forced into lockdown last year, Darling Downs farmers Rod and Joan Kambouris believed it would be the end of their chemical-free Budgee Garlic & Herbs business.

After enduring years of drought, Ms Kambouris said the closing of the market was like the last nail in the coffin.

“We were coming into our fifth year of drought and we thought with the closure of all the markets that we were in big trouble,” she said.

“The only market that remained open was the farmers market because it was an essential service, it was our only avenue to sell.

Ready to shut down, they noticed a curious increase in online sales.

“Our website was crashing, it couldn’t handle the traffic,” Ms. Kambouris said.

“It got to the point where we had to involve someone to rebuild our website, the one we had was not made for traffic.”

A year later, their business is doing better than ever with a boom in online sales.

The Kambouris <a class=farm is a two hectare block and all their products are grown without chemicals.” title=”The Kambouris farm is a two hectare block and all their products are grown without chemicals.” width=”1242″ height=”698″/>

The Kambouris farm is a two hectare block and all their products are grown without chemicals.

Ms Kambouris said they are now selling to all states in Australia and more than ever people are demanding products grown in Australia.

“The fact that we don’t use chemicals on our farm is a big selling point,” she said.

“There is a huge interest in the food we eat now.

“People want to buy local, they want to buy Australian, and they want to buy something that will be just for them.”

Turn to the experts

The growth of Budgee Garlic and Herbs prompted Mr. and Mrs. Kambouris to turn to local food advocate Kristen O’Brien of Dine Darling Downs.

With Ms. O’Brien’s help, they rebuilt their website, redesigned their brand, and expanded their product line to better match the online marketplace.

Ms Kambouris said building a relationship with someone who had marketing experience was a game-changer and allowed her to take her online presence to the next level.

“Kristen has been supporting our business for several years, so we knew her in advance and hiring her was a very easy decision to make,” she said.

Working with an Expert Budgee Garlic and Herbs has expanded its product line and introduced easier shipping options.

Working with an Expert Budgee Garlic and Herbs has expanded its product line and introduced easier shipping options.

We had no marketing expertise and no expertise in building a website, I made a small cheap one that got us started, but it kept crushing us.

“It was fantastic to have someone come and show us the right way to do all of our work online and then take our marketing to the next level. “

Ms Kamouris said that, as with any other facet of business, it is important to turn to the experts.

“We had no marketing expertise and we really awkwardly, but when we noticed people were interested in what we were doing, our attempts to go online were more frustrating than successful.” she said.

“There are experts and it is important to look to them and use them”


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