Prime Video celebrates the release of the Amazon Original series Harlem with a weekend of festivities designed to capture the energy and pride of Harlem. December 3-4 at Historic Harlem Parish on W. 118 Street, Prime Video’s The “Harlem Ever After” event will feature black women designers and entrepreneurs, celebrate brotherhood and pay homage to the beloved neighborhood. The Amazon Original series Harlem, which focuses on strong black women and follows them as they chase their dreams, serves as the inspiration for the event.
For more information on Harlem and weekend festivities, or to book your tickets online, visit harlemeverafter.com.
“Harlem Ever After” will transform the iconic Harlem Parish into an interactive space featuring photo opportunities and engaging programming, including colorful Harlem-inspired murals created by local artists Tiffany B Chanel, Marthalicia Matarrita, Marissa Molina and Maria “TOOFLY” Castillo. Celebrity designer Kimberly Goldson, in collaboration with Harlem’s Fashion Row, will curate a collection of models inspired by the series and its characters. The looks will be on display throughout the event and complemented by accessories and shoes provided by ShoeDazzle.
The community event, open to the public, will begin on Friday December 3 with programming focused on empowering women, including a presentation by Ms. Goldson on how fashion can empower people and provide an opportunity to express themselves. This is followed by a panel discussion moderated by Bea Arthur, LMHC, a Harlem native, a Columbia University-trained psychotherapist and award-winning entrepreneur. The panel, titled “Harlem Hustle: A New Era for Black Business and Entrepreneurship,” co-presented by Ladies Get Paid, a community where women learn to advance in their careers and achieve financial freedom, will feature inspiring brand names participants: Ylorie Taylor, vice president of EDEN BodyWorks, Jessica Spaulding, co-founder of Harlem Chocolate Factory, Chandra Cooks, marketing manager of Mented Cosmetics, Samantha Shipp Warrick, head of partnerships at PHENOMENAL, and Teri Johnson, founder of Harlem Candle Company.
Ukonwa Ojo, Director of Marketing, Prime Video and Amazon Studios said: “Harlem focuses on a group of ambitious women as they chase their dreams. Bringing this show to life through our marketing, we thought, “What could be better than honoring many inspiring women entrepreneurs who have built their businesses in Harlem, or who are closely connected to the community? That’s how this exciting activation was born, featuring amazing entrepreneurs and artists, along with activities and conversations. And as in the series, it’s not just business! We wanted to create a space that celebrates the heritage of the community and that allows residents, as well as those who are just minutes away by metro, to immerse themselves in a bit of culture and fun.
In the space, guests will enjoy refreshments from a local caterer, as well as live music and entertainment and five dedicated spaces, each with Instagrammable opportunities, all of which feature black-owned businesses from various industries. , notably :
- Bodywork EDEN, a hair and body products company inspired by nature’s best ingredients. EDEN is committed to empowering women to live happier, healthier lives, and will help attendees find the products that work best for their glorious crowns as well as provide samples to take home.
- Harlem Candle Company, a luxury home fragrance brand specializing in scented candles inspired by Harlem’s rich history. The Harlem Candle Company space will feature a collection of Harlem Renaissance themed candles and pay homage to the iconic people and places that inspired them.
- Harlem Chocolate Factory, a Harlem-based artisanal chocolate company that uses chocolate to convey Harlem’s different cultural experiences. Harlem Chocolate Factory chose a selection of delicious sweets for attendees, each selected with a BFF from the show in mind.
- Cosmetics Mentees, a pigment-focused beauty brand celebrating women of all shades. Founded in Harlem by two best friends, Mented is delighted to offer on-site mini-makeovers, with beauty looks inspired by each of the four friends of Harlem. Come and shine, my daughter!
- PHENOMENAL, a 360-degree, values-driven media enterprise that centers on women and historically excluded communities founded by best-selling lawyer and author Meena Harris. The PHENOMENAL space will be dedicated to encourage guests to celebrate themselves by sharing the PHENOMENAL role (s) they play. in life: entrepreneur, sister, friend and more.
To conclude the festivities, Saturday will be centered on well-being and gratitude. Participants can start the morning with cups of daring hot tea from The Black Leaf Tea, before having the opportunity to rock their bodies with Harlem Cycle for 45-minute mat classes accessible to all fitness levels. The day will conclude with a painting session hosted by Paint ‘N Pour, whose instructors will teach participants how to create a work of art in appreciation of all things Harlem..
To top it off, Prime Video engaged the Harlem Business Alliance, a nonprofit organization whose mission is to increase the economic viability of black-owned businesses through education, advocacy, and support.
Participants are encouraged to plan ahead and reserve their spot through a reservation system that includes security protocols for COVID-19. Limited tickets for the celebration are available each day on a first come, first served basis, but it is recommended that you book through the RSVP website first.
IN REGARDS TO HARLEM: Created, written and produced by Tracy Olivier (Girls trip), Harlem is a new single-camera comedy that follows four stylish and ambitious best friends in Harlem NYC, America’s black culture mecca. Camille (Meagan Good) is a young folk anthropology professor with extensive knowledge of dating norms from many cultures, but struggles to navigate her own love life; Tye (Jerry johnson) is a successful queer dating app maker who prefers to keep vulnerability and romantic partners at bay; Quinn (Grace Byers) is a desperate and romantic fashion designer who tries to give back to the world while running a struggling business; Angie (Shoniqua Shandai) is a confident, dynamic, unfiltered singer and actress who also lives rent-free and fabulously living with Quinn. Together they move from their twenties to the next phase of their careers, relationships and big city dreams.
The series stars Meagan Good in “Camille”, Grace Byers in “Quinn”, Shoniqua Shandai in “Angie”, Jerrie Johnson in “Tye” and Tyler Lepley in “Ian”. Other recurring guest stars include Jasmine Guy as “Patricia”, Whoopi Goldberg as “Dr. Elise Pruitt”, Andrea Martin in “Robin”, Robert Ri’chard in “Shawn”, Juani Feliz in “Isabela”, Kate Rockwell in “Ana” and Sullivan Jones in “Jameson”.
Harlem is produced by Amazon Studios and Universal Television, a division of Universal studio Group, in association with Paper Kite Productions. In addition to Oliver, Amy Poehler of Paper Kite (Russian doll) and Kim Lessing (Moxie) are also executive producers alongside Dave Becky of 3 Arts (True story) and 13-time Grammy Award winner Pharrell Williams (Hidden characters) and Mimie Valdés (Roxanne Roxanne) of I am OTHER. Malcolm D. Lee (Girls trip) directed the first two episodes.