The co-sponsorship of global forums aims to harness the power of Hollywood community for educational entertainment programs

LOS ANGELES, June 29, 2022 /PRNewswire/ — The Hollywood Foreign Press Association (HFPA) announced an agreement to co-sponsor a series of global forums with the World Bank’s Narrating Behavior Change Program to promote the growth of edutainment programming worldwide; the use of entertainment media for educational purposes.

“This partnership aims to connect Hollywood with the global development community in developing creative new programs to help advance important sustainability goals that improve the lives of millions of people struggling with health, environmental and other challenges,” said Helene Hoehne, president of the HFPA. “The power of the Golden Globes® brand internationally over the past 80 years gives us the unique ability to reach audiences and governments interested in harnessing the power of edutainment entertainment.”

Edutainment promotes and supports programs designed to address poverty, gender inequality, and climate change, among others. These issues are at the heart of investors’ environmental, social and governance (ESG) frameworks and the United Nations’ Sustainable Development Goals (SDGs), which constitute an urgent call for action by all countries to address today’s global challenges. .

The first HFPA-World Bank Global Forum is scheduled for Wednesday, July 27, 2022of 11:00 a.m. to 1:00 p.m. PT (2-4 p.m. ET) and will be available on Zoom for a global audience. Panelists will include spokespersons from the HFPA and the World Bank, as well as representatives from development and entertainment.

Founded in 1947 and with 189 member countries, the World Bank works in all major areas of development with the goal of ending extreme poverty and promoting shared prosperity in a sustainable way. In partnership with researchers, development practitioners, and media companies, the World Bank’s Edutainment Program rigorously tests edutainment innovations in key entertainment hubs in developing countries, including India, Mexico and Nigeria.

“High-quality edutainment entertainment can positively reshape the attitudes and behaviors of millions of people, from empowering girls to preventing gender-based violence, COVID-19 and HIV. However, its potential remains largely This series of forums aims to help catalyze more interest and investment in this sector of the entertainment industry, building on HFPA’s strong commitment to the SDGs and its global presence,” said Victor OrozcoSenior Economist and Head of the World Bank’s Educational Entertainment Research Program.

These new HFPA-World Bank Forums will address issues such as harnessing the power of entertainment and popular culture to support development goals and help educate, empower and motivate communities around the world to action.

While previous World Bank forums have focused on publicly funded productions for audiences in developing countries (see World Bank forum “Using entertainment media to achieve the SDGs”), new HFPA-World Bank forums will explore the challenges and opportunities of public-private partnerships to systematically increase investment in edutainment, including with the Los Angeles-based industry and its celebrities.

The working group for the global forums includes HFPA, the World Bank and Michael Carbajala creative consultant based in Los Angeles.

The Hollywood Foreign Press Association (HFPA) was founded in 1943 – then known as the Hollywood Foreign Correspondents Association – by a group of entertainment journalists based in Los Angeles. During World War II, the nonprofit established a cultural bridge between Tinseltown and millions of people around the world seeking escape and inspiration through entertainment. The HFPA continues to do so today with members representing over 55 countries.

Since 1944, the group has organized the annual Golden Globe® Awards, the first ceremony that recognizes achievements in television and film. Golden Globe® Awards licensing fees have enabled the organization to donate more than $50 million to more than 70 charities related to entertainment, film restoration, scholarship programs and humanitarian efforts over the past three decades. Its efforts include supporting diversity programs in partnership with advocacy groups promoting greater access to Hollywood for underserved communities. For more information, please visit and follow us on Twitter (@Golden globes), Instagram (@Golden globes) and Facebook (

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