- The agreement includes an element of integrity for the duration of the contract
- Sportradar expands its football portfolio, which also includes Fifa, AFC and Conmebol
UEFA, the governing body of European football, has entered into its first exclusive game data partnership, signing a three-year agreement with Swiss sports technology company Sportradar.
The deal, which will last until the end of the 2023/24 season, will see Sportradar serve as the exclusive collector and distributor of data for betting purposes. The provider of sports betting data and streaming solutions has also extended its role as UEFA’s official integrity partner..
The arrangement covers 1,550 matches over the course of its course and includes all of UEFA’s properties, including national team tournaments such as the UEFA Women’s Euro 2022, the Uefa Euro 2024 and the Uefa Nations League, as well as the Uefa Champions League and Uefa Europa club competitions. League.
The 12-year extension of the integrity partnership between UEFA and Sportradar now includes dedicated intelligence and investigative services to support the UEFA anti-match-trick unit. Sportradar will also continue to provide the organization with its betting monitoring services to protect the integrity of the competitions of UEFA and its member associations in order to protect sport from match-fixing activities.
The agreements add to Sportradar’s extensive portfolio of partnerships, which includes ties to the Asian Football Confederation (AFC) and Conmebol of South America, as well as the world governing body Fifa. Outside of football, Sportradar has partnerships with the National Basketball Association (NBA), the National Hockey League (NHL), Major League Baseball (MLB) and NASCAR. The company currently covers more than 750,000 events per year in 83 sports.
Carsten Koerl, Managing Director of Sportradar, said: âSportradar has over 20 years of experience in collecting and creating valuable products from football match data, and now, as a global leader in football match data. sports technology, we are the only organization with the unique technological capabilities and resources to truly support the growth of one of the world’s largest sports federations.
Guy-Laurent Epstein, UEFA Marketing Director, added: âWe are very pleased to enter into this partnership with Sportradar, which is a world leader in the provision of sports data. It follows a long-standing partnership with the company as an Official Integrity Partner and relates to our recent announcement of Bwin as the first betting partner for one of our competitions.
“The combination of the two partnerships allows UEFA to engage more openly with the sports betting industry, providing better access to market information and support from both a sports integrity perspective and from a business point of view. “